How to Use Keywords in SEO and Optimize keywords in Content

How to Use Keywords in SEO and Optimize keywords:

A keyword is a term that is used to match with the query a person enters in to a search engine to find specific information. Most people enter search phrases that consist of two to five words. Such phrases may be called search phrases, Keyword phrases, query phrases, good keyword phrases are specific and expressive moreover optimize with keywords.

Word stemming:

Word stemming is nothing but doing things in a methodology reducing the process of consequent words and a computer program called Stemming algorithm or stemmer and suffix prefix algorithms. Google uses the feature called word stemming that allows all forms of the word – singular and plural, verb form as well as similar words to be returned for a given search query.

So if someone types in “keyword plan” not only the pages that are optimized for that phrases but the pages that contain all variations of that phases are returned, for example keyword planning, “keyword planner” etc keywords are returned and will be filtering by Google search algorithm.

How to Find Good Keywords in SEO:

Findings keywords in SEO for your niche blog topics with list of keyword phrases are very important and targeting keywords in SEO. We can easily find keywords in SEO to optimize and place those keywords in a right place so that your website ranks in a good position in organic search results.

Google makes it very simple to find the keywords by using Google own tool which is called keywords planner and find the list of keywords for free, and also many other free keywords tool to use in SEO.

Here is the Google keyword tool which gives you basic tips how to use keywords in SEO.

How to Use Content Keywords in SEO:

After getting the list of keywords of your niche and listing the keywords according the search volume, now its time to place the keywords and use those keywords in your content in a right place like the heading and the first paragraph and in URL not so making stuffy or placing the keywords in your article too many times will be affecting a negative SEO and you will be dropped in ranking.

The best way to use keywords in your content is putting those keywords in first two paragraphs and twisting the paragraph with content using keywords.

How to do Keyword Research in SEO:

The best way to do keyword research is by using Google search by using the related search and semantic keywords and by using keyword research tools provided free online by Google trends gives you exactly the number of search volume by trends how many users searched for particular keyword and google trends gives you country wise data and upcoming search results as well.

Based on the keyword research in SEO and using keywords in your content your article will be ranked based up on the uniqueness of your content.

Why Do we Need Keywords in SEO:

Keywords in SEO are important because search engines looks for the keywords what user is searching and returns the results which is more useful Google Bot or (spiders) finds and returns the relevant information pages which are indexed based on the broad and popular searches by users and ranks them.

Use Keywords in SEO with Media and Images:

Optimizing with the right keywords and by using keywords on images and using in alternative text and image text description also helps rank in google. Google image gives user a visual image which gives more that text or content gives and ranks better than compared to content.

It’s not only text that can be optimized on a page but other media too. Images for instance can send the search engine relevancy signals through their alt text caption and description for illustration.

Importance of Page Loading Speed with Chrome:

Google considers now how fast a webpage is loading and how fast your webpage loads your webpage will be ranked better in search engines and there are many tools to consider and optimize the page speed of a webpage by page speed insights developer by Google and by Google lighthouse which is now added to Google chrome browser and developers can easily do it by adding it by extension as well which helps webmasters and users to optimize the page speed of a website.

Google handles better on page loading time as this takes into account serve speed and CDN usage for better performance and a non html related site speed signals. And now Google mobile first indexing and AMP pages Google considers mobile search and returning fast pages loading on mobile will be ranked better in Google search and the websites which are fast loading will be a ranking factor and will be beneficial.

Grammar and Spelling Mistakes :

Proper grammar and spelling mistakes is a quite old and more important aspects in ranking your webpage and using keywords in SEO and making the sentence correctly with phrases is a quite ranking signal and it’s so important.

Related SEO Article:

1. How Search Engine Works and Ranking: Crawling, Indexing Process

2. 2018 New Features of Google Search Console: URL Inspection, Index Status

3. Difference between Fetch and Fetch and Render in Search Console

4. Importance of Content in SEO

Types of Keywords in SEO:

Every SEO knows that goggle has 200 ranking factors and most important Google ranking factors everyone should know are listed below:

On page SEO Factors :

The way your page is optimized has the most as found effect on its rankings. Here are the page optimizing techniques and factors that can affect its search visibility :

Keyword in SEO Title Tag:

The title Meta tag is one of the strongest relevancy signals for a search engine. The tag itself is meant to give the accurate description of the page content. Search engines us it to display the main title of a search result. Including a keyword in it will indicate to search engine what to rank the page for. Ideally the keyword should be placed at the start of the title tag. Pages optimized this way will rank better than those with keyword closer to the title tag end.

USE Keywords in description tag:-

The importance of the Meta tag description tag today is often discussed in SEO circles. It is nonetheless still a relevancy signal. It is also crucial for gaining user clicks from search results pages. Including keyword in it makes it more to a search engine a searcher.

Use Keyword in H1 Tag in SEO:

H1 tag is yet another relevancy factor, serving as a description of the pages content. In spite of an ongoing discussion about its importance, it is still a good practice to include your keyword in a unique h1 tag on a page.

Length of the Content in SEO:

These days searches want to be educated and on to satisfy with basic information. Google therefore looks for authorities and informative content to rank first. And it’s a common sense that the longer your content is the greater the chance that you can cover more aspects of your topic. Don’t be shy of writing long but highly useful content.

Duplicate Content Keywords in SEO:

Not all factors can influence your ranking in a positive way. Having similar content across various pages of your site can actually hurt your ranking. Avoid duplicating content and write original copy for each page.

Canonical Tag in SEO:

Canonical tag Sometimes however having two URLs with similar content is unavoidable. One of the ways from preventing this from becoming a duplicate content issue is by using a canonical tag on your site. This tag does one simple thing; it tells Google that one URL is equivalent.

Ramana Tula is a Google Product Expert - He is a Full stack Web and Android Developer.

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