SEO is Search Engine Optimisation and very important for website to optmizie website with useful and relevant information and measure traffic and performance of website and do SEO and read google guidelines and rank your website better.
Google has a very useful informational guide and if you are a beginner then you can learn alot and start doing SEO for google using google official documentation to optimise website by doing Search engine optimisation.
What is SEO?
SEO is otherwise knows as Search Engine Optimization, often times when you do research on the internet and try to understand what SEO is all about you are going to get a short answer and that usually states that SEO is all about the content on the website and the people that are linked to it although on the most basic level this is true, there is a lot more that goes in to SEO as the search engines are becoming more sophisticated.
Doing SEO is Very Simple:
Online fields have made the SEO: search engine optimization hard and requires a lot of technical expertise. This is not true, the truth is as follows: you do not need to hire a $100 per hour ‘expert’ to optimize your website for search, or even land on the first three spots of search engine results page.
SEO is Simply the process of optimizing/tweaking the website text, images and videos to affect their organic search engine visibility and make search engines love it.
What Optimizing Your Website Content Covers :
Optimizing your website content, i.e. optimizing your text, video, and image content affects how search engine spiders (not actual spiders but a generic term used to refer to search engines algorithms (called web crawlers) that periodically crawl, and index web-pages in order of relevance to search queries) view your website and the position they place it on their index.
The more visible your content is to these ‘spiders’, the higher your website ranks on SERPs. The higher a page or content ranks, the more traffic it receives.
What SEO Takes In To Account
Search engine optimization takes into account what users search for (the keywords they type into their search boxes), how search engines index websites and the content therein, and most recently, how relevant and user-friendly content is to users and user queries.
In general, SEO involves optimizing your website design by making it easier for users to interact with content on various devices, using relevant keywords, creating links between your website and other relevant, high quality sites on the same topic.