SEO For Beginners and Why SEO Is Cost Effective
First rule you need to remember is – you are writing for users and not for search engines. If your content is helpful, then google will automatically show your website in first page – well it depends on plenty of ranking factors as well.
Here is a guide directly from google which helps publishers and SEO’s understand and what site owners needs to know with core update.
For any publisher website, SEO (Search Engine Optimisation) is very important and optimizing pages on website is very important and keep up to date information on your website is crucial. You need to make your website unique and content on the website is useful to users.
Previous methods of having long content on your website has changed and now, google algorithms have become more advanced and they are pretty good at choosing content which is helpful to users and avoid spam and delist or de-rank spam website with rankbrain and other google core updates.
As an SEO Analyst you need to drive visitors to your website and below are the three reasons why it is so cost effective and why.
If visitors types something with specific problems, they should get answers for what they are looking for and content should be helpful for user and type “best wireless mouse” to google search and buy something or learn something with their problem then google will display a set of result based on visitors query and display the best results for the visitors with a solution.
Google will pick you up the words which you have typed and serves you with best results and answer users query and its completely based on Google algorithms and how they choose which website to show in search results.
Google also auto suggests you when you search something with the other keywords attached to your query, that means they have best results or they have unique results which you are typing that are searched most on the google search and most of the people found it helpful and what other people also searching and people also ask section in google search also.
Inbound in Nature and its automated, Customer coming to your website not you going to them.
if you continuously posting content on social media and other it is like you going to visitor it is like you go then they come and it is not like they come or not.
It is traveling your content form different social medial aspects, which plays an important role with increase in website traffic. You have to daily engage in Facebook and other social media to make it active and get shares and likes and it is not that visitors who like and share will come to your website not guaranteed.
If you can get to the top of these search results in google you can stay there for months years and you can have visitors 24hrs 365days visiting your websites with no additional work like sending from emailing campaign, email Marketing, social media marketing and etc. This is the reason why it is so cost effectively
and this is not automated.
On Page and Off Page SEO
Many SEO analysts spend lot of time in doing on-page seo and Off page seo as this helps search engines to tell that you are updating information on your website and your website is fresh and also optimising your website for the relevant keyword on your page and you are doing best to solve user query what they are looking for.