How Google Search Engines Works & Rank Websites, and Important Ranking Factors

What is Search Engine Optimization Techniques & Algorithms of Search Engines?: Rank Websites, and Important Ranking Factors

What is Search Engine Optimization Techniques & Algorithms of Search Engines?

Search Engine Optimization is the method or course of action of improving the visibility of a website on organic or natural or unpaid search engine result pages by incorporating search engine friendly elements in to a website of a webpage. In general the earlier or higher ranked on the search result page and more frequently a site appears in the search results list, the more visitors it will receive from the search engine users. SEO may target different kinds of search, including image search, local search, video search and academic search and how to do search engine optimization in detail checklists and techniques and tips by liability of On page and Off Page Optimization and how search engine works by google on how google search engine works.

What are the Techniques of SEO (Search Engine Optimization) and How to do SEO Positive way:

– Designing and developing a website to rank well in search results.

– Improving the volume and quality of traffic to a website from search engines.

– Marketing by understanding how search algorithms work, and what human visitors might search.

What is the Purpose of SEO to Rank on Google Search:

– Create a great and seamless user experience.

– Communicate to the search engines your intentions to they can recommended your website for relevant searches.

What are major Search Engines?

1. Major Search engines are

AD

2. Google

3. Bing

4. Yahoo

5. Yandex

6. Naver

Search engines like Google and Bing etc are librarians on the internet and their system collect information about every page on the web. So they can help people to find exactly what they are looking for in every search. For these engines has a secret recipe called algorithm and this algorithm turning all that the information into useful search results.

What is an Algorithm and how it affects Search Engine Optimization?

– A process for completing task

Ad

– The means by which the end is reached

– A problem for which there is no resolution

– A method for solving problems

– A method for defining holds

A search algorithm is a set of rules a unique formula that the search engine uses to determine the significance of a webpage. These rules determine whether a webpage is real or just spam. Whether it has any significant data that people would be interested in, and many other features to rank and list results for every search query that is begun to make an organized and informational search engine results page.

– If you on a website, search result matter when your pages have higher ranking that help more people find you. The key to higher ranking is making sure that your website has the ingredients. Search engine need their recipes. This is called search engine optimization.

Most of the big Factors of Search Engine Optimization:

Word matter

Titles matter

Links Matter

Words in links

Reputation

Word matter:

Search engine account for every word on the web. This way when someone searches for “how to optimize website” the search engine can narrow your results to only the pages that are about those words.

Title Matter:

Each page on the web has an official title. You may not ever set is because it’s in the code. The search engine pay a lot of attention to page title because the often summarized the page like a book’s title.

A title page tag tells both the user and the search engine what the topic of the particular page.

Link matters:

When one page link to another, it’s usually a recommendation telling readers this site has good information. A web page with a lot of links coming to, it can look good to search engines. But some people try for the search engine b creating or buying bogus links all over the web that point to their own website. Usually search engines can detect when a site has a lot of them and the account for it by giving links from trustworthy sites.

Word in Links:

If you webpage says Amazon has lot of books and the word books is linked search engines can established that Amazon dot com is related to the word book. This way when someone searches for books that site will rank.

Reputation:

Lastly search engine care about reputation, site with a consistent record a fresh engaging content is growing numbers of quality links may be engaging content is growing number of quality links may be considered a rising star and do well and search ranking. These are just the basics and the recopies are refined and challenged all the time. Good SEO is about making sure your website has the great content that supported by the ingredients that search engines need for the recipes.

What is on page and off page SEO:

Conceptually there are two ways of optimization

On Page SEO: It includes providing good content, good keywords selection, putting keywords on correct places, giving appropriate title to every page etc..

Off page SEO:

It includes link building, increasing link building,, increasing link popularity by submitting open directories, search engines, link exchange etc.

There are two major types of search engine optimization, white hat search engine optimization and black hat which is not so good kind.

White hat SEO:

White hat SEO utilizes techniques and methods to improve the search engine ranking of a website which don’t run a goal of search guidelines mainly Google.

Black hat SEO:

Black hat SEO exploits weakness of the search engine algorithms to obtain high ranking for a website. Such techniques and methods are in direct conflict with search engine guidelines.

SEO – Design and Layout:

The website design and layout gives the first impression about your site and there are sites which are too fancy and regular net surfers just reach those sites and come out even without creating a singe lick. Search engines are very smart but after all, they are software and not human being who can read the content of their interest. If you make your site too complicated then the search engine would not be able to parse the content of your site properly and finally indexing would not be efficient, which results in a low rank in search engines.

Important Guidelines to Keep in Mind While Designing Webpage:

– You should have more text content than html elements.

– No frames they are the enemies of search engines, and search engines are enemies of frames.

– No ads if possible. Because most of the ads use java script which is not advised to be used.

– No JavaScript. If you need JavaScript call it from an external file rather than dumping the code in the HTML file. JavaScript drop down menus prevent spiders from crawling beyond your homepage If you use them, be sure include the text links at the bottom of the page

– Do not put anything in the page topic that does not fit perfectly.

– No unnecessary directories. Keep your file as close to the root as possible.

– No fancy stuff like flash, splash, animated gifs, rollovers etc unless you make it user friendly and help

What is Search Engine Optimization Techniques & Algorithms of Search Engines?

Search Engine Optimization is the method or course of action of improving the visibility of a website on organic or natural or unpaid search engine result pages by incorporating search engine friendly elements in to a website of a webpage. In general the earlier or higher ranked on the search result page and more frequently a site appears in the search results list, the more visitors it will receive from the search engine users. SEO may target different kinds of search, including image search, local search, video search and academic search and how to do search engine optimization in detail checklists and techniques and tips by liability of On page and Off Page Optimization.

What are the Techniques of SEO (Search Engine Optimization) and How to do SEO Positive way:

– Designing and developing a website to rank well in search results.

– Improving the volume and quality of traffic to a website from search engines.

– Marketing by understanding how search algorithms work, and what human visitors might search.

What is the Purpose of SEO to Rank on Google Search:

– Create a great and seamless user experience.

– Communicate to the search engines your intentions to they can recommended your website for relevant searches.

What are major Search Engines?

1. Major Search engines are

2. Google

3. Bing

4. Yahoo

5. Yandex

6. Naver

Search engines like Google and Bing etc are librarians on the internet and their system collect information about every page on the web. So they can help people to find exactly what they are looking for in every search. For these engines has a secret recipe called algorithm and this algorithm turning all that the information into useful search results.

What is an Algorithm and how it affects Search Engine Optimization?

– A process for completing task

– The means by which the end is reached

– A problem for which there is no resolution

– A method for solving problems

– A method for defining holds

Advertisement

A search algorithm is a set of rules a unique formula that the search engine uses to determine the significance of a webpage. These rules determine whether a webpage is real or just spam. Whether it has any significant data that people would be interested in, and many other features to rank and list results for every search query that is begun to make an organized and informational search engine results page.

– If you on a website, search result matter when your pages have higher ranking that help more people find you. The key to higher ranking is making sure that your website has the ingredients. Search engine need their recipes. This is called search engine optimization.

Most of the big Factors of Search Engine Optimization:

Word matter

Titles matter

Links Matter

Words in links

Reputation

Word matter:

Search engine account for every word on the web. This way when someone searches for “how to optimize website” the search engine can narrow your results to only the pages that are about those words.

Title Matter:

Each page on the web has an official title. You may not ever set is because it’s in the code. The search engine pay a lot of attention to page title because the often summarized the page like a book’s title.

A title page tag tells both the user and the search engine what the topic of the particular page.

Link matters:

When one page link to another, it’s usually a recommendation telling readers this site has good information. A web page with a lot of links coming to, it can look good to search engines. But some people try for the search engine b creating or buying bogus links all over the web that point to their own website. Usually search engines can detect when a site has a lot of them and the account for it by giving links from trustworthy sites.

Word in Links:

If you webpage says Amazon has lot of books and the word books is linked search engines can established that Amazon dot com is related to the word book. This way when someone searches for books that site will rank.

Reputation:

Lastly search engine care about reputation, site with a consistent record a fresh engaging content is growing numbers of quality links may be engaging content is growing number of quality links may be considered a rising star and do well and search ranking. These are just the basics and the recopies are refined and challenged all the time. Good SEO is about making sure your website has the great content that supported by the ingredients that search engines need for the recipes.

What is on page and off page SEO:

Conceptually there are two ways of optimization

On Page SEO: It includes providing good content, good keywords selection, putting keywords on correct places, giving appropriate title to every page etc..

Off page SEO:

It includes link building, increasing link building,, increasing link popularity by submitting open directories, search engines, link exchange etc.

There are two major types of search engine optimization, white hat search engine optimization and black hat which is not so good kind.

White hat SEO:

White hat SEO utilizes techniques and methods to improve the search engine ranking of a website which don’t run a goal of search guidelines mainly Google.

Black hat SEO:

Black hat SEO exploits weakness of the search engine algorithms to obtain high ranking for a website. Such techniques and methods are in direct conflict with search engine guidelines.

SEO – Design and Layout:

The website design and layout gives the first impression about your site and there are sites which are too fancy and regular net surfers just reach those sites and come out even without creating a singe lick. Search engines are very smart but after all, they are software and not human being who can read the content of their interest. If you make your site too complicated then the search engine would not be able to parse the content of your site properly and finally indexing would not be efficient, which results in a low rank in search engines.

Important Guidelines to Keep in Mind While Designing Webpage:

– You should have more text content than html elements.

– No frames they are the enemies of search engines, and search engines are enemies of frames.

– No ads if possible. Because most of the ads use java script which is not advised to be used.

– No JavaScript. If you need JavaScript call it from an external file rather than dumping the code in the HTML file. JavaScript drop down menus prevent spiders from crawling beyond your homepage If you use them, be sure include the text links at the bottom of the page

– Do not put anything in the page topic that does not fit perfectly.

– No unnecessary directories. Keep your file as close to the root as possible.

– No fancy stuff like flash, splash, animated gifs, rollovers etc unless you make it user friendly and help users to navigate or interesting.

How Big is Google Search and How it is Used:

Google search is most used search engine on World Wide Web handling more than three billion searches each day. As of upto the month of February 2016 Google is the most used search engine in the United States with over of 64.0% market share.

It is easy to get lost enter search engines. Using the W3c with algorithms rolled by google to serve unique and good content for google users when they search, search engines serve two major functionalities: create an index of all trees in the information search, and provide results for visitors with a detailed path to the tree species they want. This sounds oddly technical so let us simplify it as follows:

Search engines use web crawler algorithms to craw all information placed on the internet and create an index. Then, when users use search engines to search for information, search engine spiders take the keyword, match it to information on their index, and return the most relevant information within a matter of seconds. This resource by Google, aptly named “how search works” should give you further insight into the inner workings of Google search.To determine relevance, web crawler algorithms use a number of factors.

Purpose of Google Search:

The main purpose of Google Search is to crawl all pages of websites for the unique content text in publicly accessible pages offered by web servers, as anxious to prevent to other data, such as images and data contained in databases.

The information may be a mix of web pages, images, and other types of files. Few search engines also take data available in the databases. Unlike web directories, and these which are maintained only by human editors not by bots, search engines also maintain real-time information by running an algorithm on a web crawler.

The search results are generally presented in a line of results often referred to as search engine results pages (SERPs).

Google now Makes Primary Web Index Dedicated For Mobile:

In October 2016, Gary Illyes, who is a webmaster trends analyst with Google announced that the Google search engine will be making a new change with their algorithms, and now after few days, primary web index will be dedicated for mobile, with a secondary, less up-to-date index for desktop use. The change is a response from the continued growth in mobile for past years, and a push for web developers to adopt a mobile-friendly responsive version of their websites. Illyes stated the change will happen in “months”.
Important Ranking Factors:

According to Google which, one of the most proficient SEO websites, Google uses over 200 ranking factors; some of these factors hold more weight over others. In this sub-section, we shall outline the most relevant ranking factors Google, and other search engines use to rank websites in 2016 and in the near future. To make this list easier to follow, and to build up on how to rank first on Google aspects we shall look at later, we shall categorize these factors into three: on page factors, off-page factors, and site wide factors.

1. On-page Ranking Factor

2. Off-Page Ranking Factors.